10-16% of expensive leads don't show
and the rest arrive trained only for the lowest price. Yet you pay a fixed contract.
Own your marketing. Stop renting it from the aggregators.
We help Dealers that sell 50+ cars a month cut marketing spend by up to 20% and build their own marketing channels with a focus on SEO and AI search strategy.
- ~20%Marketing cost reduction
- 60–90Days to first measurable results
- 20+Car dealerships scaled
You're renting customers at a premium and the way shoppers find dealers just changed underneath you.
Search has changed
AI Overview answers before the map pack loads. ChatGPT and Gemini pick which dealers to recommend.
Reviews and citations now feed AI engines
not just local rankings and most stores' Google Business Profile cadence hasn't caught up.
Brand and Owned channels
AI search landscape rewards established brands with their own marketing channels.
We deliver both levers together.
Cut aggregator spend.
Lever 01
We analyze spend data to help you find inefficiencies and waste. Your team renegotiates CarGurus, etc. contracts from a position of strength.
~20% Reduction
Build channels you own.
Lever 02
Your website. Your SEO. Your AI search presence. Your reputation. Every channel where you show up because you built it, not because you paid for a slot. These compounds. Your acquisition cost drops.
Compounding ROI
Every channel that
brings shoppers to your
lot.
Search and AI Visibility
VDP and SRP optimization, model and city pages, AutoDealer and Vehicle schema, and AI citation work across ChatGPT, Gemini, Perplexity, and Google AI Overview.
Local and Google Business Profile
Per-location GBP for sales, service, and parts. Weekly cadence. Local citations. Review velocity.
Reviews and Reputation Management
Review velocity and response across Google, DealerRater, Cars.com, and Yelp. AI sentiment tracking. Crisis response built in.
Digital Ads on Google and Meta
Paid search alongside your OEM Tier 3 framework. Retargeting layered over organic. Meta for high-intent inventory and service drive.
Data Analytics and Reporting
Core Web Vitals, schema, ASC key events in GA4. Monthly insights on where to reallocate budget between paid and organic.
The Answer Architecture™ for car dealerships.
Phase 01
Demand Intelligence
Deep buyer research, channel mapping, and a 12-month revenue roadmap. Full digital footprint audit of your SEO, AI citation, paid spend efficiency, and reputation.
Phase 02
Full-Spectrum Presence
SEO and GEO working as one system — including the answer-engine optimization layer that gets your store cited by ChatGPT, Gemini, Perplexity, and Google AI Overview. Reviews and reputation. Digital PR. All routed through your ASC events, DMS, and BDC as one connected system.
Phase 03
Compound Growth
Organic assets compound. Acquisition cost drops month over month. Continuous optimization across every channel.
Ready to stop renting your customers?
We run 20 shopper-intent prompts across the major AI engines for your makes, your city, and your competing dealers. You see where you rank, where the dealer across town ranks, and the exact gap. Free. 24 hours.
Get a free visibility auditHow our founding partner cut ~20% of the aggregator spend in one year.
Our founding design partner cut aggregators spend ~20% with zero volume loss and owns their SEO and AI search foundation outright.
~20%
Reduction in monthly aggregator spend
Full
Sales volume maintained
Owned
SEO and AI infrastructure
Built by operators who have done this at scale.
Business Building
Built and scaled a fintech from $0 to $20M ARR in 4 years.
Growth Operations
Helped scale another fintech from $100M to $500M ARR.
Strategic Rigor
We use our experience from private equity, consulting Fortune 500 companies and tech start-ups to develop and execute growth strategies that drive profits with the same discipline investors demand.
We do our best work with a
specific kind of dealer.
- You carry 100+ units
- You sell 50/m+ cars
- You spend $20K+/month on third-party listings (CarGurus, Cars.com and etc.)
- Your SEO and AI search visibility is low
- Your review profile holds 4+ stars on Google and the major platforms
- Your technology stack is outdated
Frequently Asked Questions
Will this actually reduce what I pay CarGurus, Cars.com, and Autotrader?
That's the goal, but not by cutting them off blind. We build your own search and AI visibility first, then give you channel-level data showing exactly which leads your listings actually drive. Your team renegotiates from a position of strength. Our founding dealer partner cut roughly 20% of monthly aggregator spend this way while maintaining full sales volume.
Do we have to drop the aggregators to work with you?
No. We start alongside them. Once your owned channels carry real volume you decide what to renew, trim, or drop — with channel-level data behind the decision instead of a guess.
How long before my BDC sees more leads?
First organic-tagged leads typically surface within 60 to 90 days as model, city, and service pages start ranking. We route them through your ASC events and DMS so your BDC can work them from day one.
How is this different from the SEO agency we already tried?
Most dealer SEO stops at blog posts and vanity traffic. We build for the answer layer — the AI engines and AI Overview that now sit in front of the map pack — and tie every channel back to revenue-relevant GA4 ASC events.
What does this cost, and how should I think about the budget?
Engagements are scoped to your rooftop count, markets, and channel coverage. The honest frame: this should be funded largely out of the aggregator spend you are about to reduce, not added on top of it.
What do you need from my team? We don't have a marketing department.
A GM or dealer principal who can make decisions, access to your site, GBP, and analytics, and a contact in the BDC. We do the build. Most of our dealers have no in-house marketer.
How will I know it's working?
A monthly readout tying search, AI citation, paid, and reputation to real dealer outcomes — form leads, calls, and service bookings — plus where your share of voice moved against the dealer across town.
Two ways to get started.
Free visibility audit
Know exactly where you rank across search, AI, paid, and reputation in 24 hours. No commitment. No card.
Get visibility auditFounding partner conversation
30 minutes with the founder. No sales scripts. If it is a fit, we design an engagement together.
Talk to a founderReplies within 24 hours, Monday through Friday.