Google Business Profile for Car Dealerships: Full Guide
An unfinished Google Business Profile doesn’t seem like a big deal for a car dealership until you realise how many ready-to-buy shoppers search “used car dealer near me”…
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Long-form essays on B2B growth, GTM strategy, and the operating discipline that separates companies that compound from companies that stall. Written by operators who have done it.
How Car Buyers Use AI to Research Vehicles
More car buyers are using AI before they ever call a dealer. In 2025, a Cars.com survey of its own marketplace audience put the share at 44%, while…
The True Cost of Third-Party Leads for Car Dealerships
Every month you sign invoices to Cars.com, CarGurus, Autotrader, and the rest. And every month the same question goes unanswered. What is a third-party lead actually costing you?…
How to Audit Your Dealership’s Marketing Spend
A slow website alone can waste $30 of every $100 you spend on ads, according to Shift Digital’s 2025 research. That is one leak of several hiding in…
Bing Indexing: Why Dealerships Need It for ChatGPT Citations
A shopper asks ChatGPT for a good used SUV dealer near South Hackensack. The assistant does not check your Google rankings. It runs a live web search, and…
Renting vs. Owning Leads: A Dealer Budget Framework
Right now, your car dealership marketing budget may be buying you a steady stream of leads through aggregators like AutoTrader, CarGurus, etc. But as soon as you stop…
GEO for Car Dealerships: Get Cited by ChatGPT & Google AI
One in five car buyers now uses AI tools like ChatGPT during their shopping, and among new-vehicle buyers it’s one in four, according to Cox Automotive’s 2026 Car…
How Listing Sites Make Dealers Fund Competitors
Third-party car listing sites like Cars.com, AutoTrader, and CarGurus are very good at finding you leads. Over 80% of car shoppers use third-party sites during the buying process,…
Car Dealership SEO in 2026: Rank Without Paying
Your own website leads close far better than the shared marketplace leads most dealers rely on, and they don’t carry a per-lead fee. In our data, one dealer’s…
Dealership Marketing: The Owned-Channel Playbook
The average franchised dealership spends about $117,000 a year on third-party listing sites like Cars.com, AutoTrader, and CarGurus, according to NADA data. For a dealer group running multiple…