Renting vs. Owning Leads: A Dealer Budget Framework
Right now, your car dealership marketing budget may be buying you a steady stream of leads through aggregators like AutoTrader, CarGurus, etc. But as soon as you stop…
Long-form essays on B2B growth, GTM strategy, and the operating discipline that separates companies that compound from companies that stall. Written by operators who have done it.
Right now, your car dealership marketing budget may be buying you a steady stream of leads through aggregators like AutoTrader, CarGurus, etc. But as soon as you stop…
One in five car buyers now uses AI tools like ChatGPT during their shopping, and among new-vehicle buyers it’s one in four, according to Cox Automotive’s 2026 Car…
Third-party car listing sites like Cars.com, AutoTrader, and CarGurus are very good at finding you leads. Over 80% of car shoppers use third-party sites during the buying process,…
Your own website leads close far better than the shared marketplace leads most dealers rely on, and they don’t carry a per-lead fee. In our data, one dealer’s…
The average franchised dealership spends about $117,000 a year on third-party listing sites like Cars.com, AutoTrader, and CarGurus, according to NADA data. For a dealer group running multiple…
Google Vehicle Inventory Status 2026 Free Vehicle Listings (GBP) Removed VehicleListing Schema Deprecated Google Inventory Visibility Still Available 2025 Listings Ended 2 Major Changes ✓ Opportunity Remains Google…
✨ GOOGLE AI OVERVIEW 🔍 best medspas in miami 48% Searches show AI Overview 61% Organic CTR Decline 0 Clicks Needed Most businesses haven’t noticed yet: the page…
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AI ASSISTANT — SAMPLE ANSWER● live “What’s a good project management tool for a 10-person startup?” For a small, fast-moving team, Basecamp and Linear are frequently recommended for…
Introduction At the Southbound 2026 conference, HubSpot’s CEO delivered a wake-up call to the marketing world by revealing that 67 to 78 percent of Google searches are now…