GEO for Car Dealerships: Get Cited by ChatGPT & Google AI
One in five car buyers now uses AI tools like ChatGPT during their shopping, and among new-vehicle buyers it’s one in four, according to Cox Automotive’s 2026 Car…
Vol. II · The Operators' Brief
Category: Uncategorized
ARCHIVE
EDITION 2026
Category: Uncategorized
How Listing Sites Make Dealers Fund Competitors
Third-party car listing sites like Cars.com, AutoTrader, and CarGurus are very good at finding you leads. Over 80% of car shoppers use third-party sites during the buying process,…
Car Dealership SEO in 2026: Rank Without Paying
Your own website leads close far better than the shared marketplace leads most dealers rely on, and they don’t carry a per-lead fee. In our data, one dealer’s…
Dealership Marketing: The Owned-Channel Playbook
The average franchised dealership spends about $117,000 a year on third-party listing sites like Cars.com, AutoTrader, and CarGurus, according to NADA data. For a dealer group running multiple…