Google Business Profile for Car Dealerships: Full Guide
An unfinished Google Business Profile doesn’t seem like a big deal for a car dealership until you realise how many ready-to-buy shoppers search “used car dealer near me”…
Vol. II · The Operators' Brief
Category: Dealership SEO
ARCHIVE
EDITION 2026
Category: Dealership SEO
How Car Buyers Use AI to Research Vehicles
More car buyers are using AI before they ever call a dealer. In 2025, a Cars.com survey of its own marketplace audience put the share at 44%, while…
The True Cost of Third-Party Leads for Car Dealerships
Every month you sign invoices to Cars.com, CarGurus, Autotrader, and the rest. And every month the same question goes unanswered. What is a third-party lead actually costing you?…
How to Audit Your Dealership’s Marketing Spend
A slow website alone can waste $30 of every $100 you spend on ads, according to Shift Digital’s 2025 research. That is one leak of several hiding in…
Bing Indexing: Why Dealerships Need It for ChatGPT Citations
A shopper asks ChatGPT for a good used SUV dealer near South Hackensack. The assistant does not check your Google rankings. It runs a live web search, and…
Renting vs. Owning Leads: A Dealer Budget Framework
Right now, your car dealership marketing budget may be buying you a steady stream of leads through aggregators like AutoTrader, CarGurus, etc. But as soon as you stop…